Safety and Quality Standards

Mastering Crisis Management: Digital Marketing Lessons from Kraft’s Recall

By Brian Gibbs | 09/21/2023

What Kraft Singles recall about local digital marketing.

A Slice of Reality Imagine biting into a grilled cheese sandwich, expecting that gooey, comforting taste, only to find yourself gagging on a piece of plastic. That’s exactly what happened to some consumers of Kraft Singles, leading to a voluntary recall by Kraft Heinz. This incident serves as a wake-up call for local businesses, emphasizing…