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Posts Tagged ‘Joseph Jaffe’

Flipping Marketing Norms: A Review of Joseph Jaffe’s Flip the Funnel

By Brian Gibbs | 08/04/2023
Flip the Funnel, cover art.

So, I recently had the chance to read and explore the book Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe. Let me explain the pros, cons and my quick verdict on this product. Pros and Cons What I Liked The author’s writing style is very conversational and engaging,…

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